Case goals and results

Goals:

* Replace of the old SAP e-commerce shop solution
* Enable further growth over a long-term period
* Increase online sales of the v-shop
* Outstanding customer experience and meaningful features for the diverse target groups
* Seamless integration into the existing SAP systems landscape

Results

The complete integration of the company website and the v-shop enabled a unified navigation and intuitive access concept for the end user. Simplified processes and the increased usability of the v-shop support customers doing their daily business online. Client-specific offerings and prices form a tailored product portfolio. Customers are able to save shopping carts and product lists and view their most frequently purchased products within the website. A fast purchase option simplifies their daily interactions with the online shop.

The search plays a central role in the information architecture. Customers may access analyses very efficiently, consultants are automatically connected to their needed analyses and locations. The website and the v-shop are accessible across all devices seamlessly thanks to responsive design. Traditional orders via paper and ordinary mail could be transferred to the online channels which allows the Viollier AG support hotline to greatly save cost.

The technical solution architecture for Viollier AG simplifies maintenance of content. Drupal serves as a front end to the customer which integrates data from the web site and the v-shop seamlessly. The Hybris backend and various datasources could be integrated to ensure best data quality and streamline editorial work.

The relaunch of the website and the v-shop were a major milestone in Viollier AG's digital transformation journey.